James will lead the agency’s growth strategy in the US, expanding relationships with founding clients and focusing on new business opportunities, while managing Brands at Work’s operations stateside.James brings over 25 years’ experience in creative communications and events, having built, scaled, and sold several US operations and lived and worked in the US for 20 years. During this time, James managed some of the biggest IPO roadshows, as well as large-scale events for renowned brands such as Ford, Morgan Stanley and UBS.James is well-known for his sharp vision and proven expertise in driving sustainable business growth.

His commitment to strategic excellence and bold creativity aligns perfectly with the agency’s challenger spirit. Speaking on the appointment, Founding Partners John Birger and Karen Kadin said,“We feel privileged to welcome James into our business. His unique blend of skills, industry experience and unerring commitment, make him the ideal person to lead our US operation into its next exciting phase. His passion for client service and natural ability to communicate and forge meaningful relationships is clear to see. However, he also brings great energy and humor to his work which will make the journey all the more enjoyable for clients and colleagues alike”.

James Shepheard-Walwyn added,“I’ve been a big admirer of all that Brands at Work have achieved over the past 12 years and I am delighted to be joining the Herd. Brands at Work’s ability to drive meaningful behavioral change, by telling engaging stories and creating compelling experiences is truly exceptional. The opportunity to support our existing North American clients and to forge new relationships this side of the pond is exciting. The team’s focus on unrivalled client service, whilst ensuring that everyone has some fun along the way, creates an environment that I am so excited to become a part of.”

Brands at Work is delighted to welcome Shepheard-Walwyn as part of the Herd. James has already effortlessly integrated into the team, and we look forward to working with him to drive continued success in North America.