Arm: Global Graduate Conference

We helped the incoming class of Arm graduates ‘Raise the Roof’ with a virtual onboarding experience that immersed them in a world of opportunities at Arm.

300 grads from around the world – everywhere from Malibu to Mumbai: all wanting to feel what it’s like to start their careers with Arm. All wanting to get to know some of their peers. All needing to open their minds and realise their potential. And all virtual.

This was a graduate experience with equal parts substance and style. To jump start the transition from academic to corporate life, we designed a 4-day virtual event made up of action-packed learning experiences and social activities to educate, inspire and motivate.

We began big, loud and with a beat, setting an inclusive and interactive tone from the start. World record breaking human beatboxer, Testament, took real-time crowd sourced content from our young audience, and strung their thoughts, ambitions and Arm’s values together with a rousing beatboxing performance.

Then, we envisioned the future. Compelling keynotes and thought-provoking panels – including a graduate Grapevine from those who’d trod the path before – set the scene. And a selection of mixed-format, inspiring and entertaining content segments helped the grads thoroughly explore the possibilities of their Arm careers.

Our grads were empowered to drive social change through world-class communication training, bespoke online games helped generate ideas in a creative environment, and workout sessions with Mr. Motivator and a murder mystery game provided opportunities to socialise.

There was even a real-time animated robot called Charlie on hand to answer questions. And to make sure the experience continued off-screen, we delivered a surprise Arm ‘house-warming hamper’ to their homes.

Not being able to connect in person didn’t stop these graduates from connecting with the immense opportunities in their future.