Deloitte: Experience Analytics

We produced Deloitte’s Experience Analytics 2023 event at Twickenham Stadium – an action-packed day that explored the latest digital trends and Deloitte’s roadmap to an AI future.

This event brought together over 600 C-suite, senior executives and leaders in data, analytics and AI for an agenda that explored what generative AI would mean for the future of their businesses.

From immersive labs to over 30 breakout experiences, this was a hands-on expo. Industry sponsors shared their perspectives, solutions and technologies, and attendees were immersed in hands-on exercises, TED-X style micro-talks, and live demos that harnessed the burgeoning power of AI.

Set within the hallowed halls of Twickenham Stadium, guest speakers included Jonny Wilkinson CBE, Sir Clive Woodward and Maggie Alphonsi MBE to share not just their sporting achievements, but how data and AI can achieve those marginal gains. It was one of several impactful speaker sessions, in addition to the insights gained from peer-to-peer exchanges throughout the day.

We opened the event a bespoke theatrical story, bringing to life the possibilities of AI through the imagination of a young girl who created our event host on stage – an AI assistant called GEN. GEN hosted all the plenary content and interacted with speakers throughout the day.

A mesmerising, AI-choreographed dance performance by Wayne McGregor teed up the afternoon’s sessions, and we concluded our experience with an energising traditional Māori war dance by Toa Haka pitch-side.