IT TAKES A VILLAGE.
WE BUILT ONE.

Novartis

From Tube-style signage to bringing London’s foodie scene to delegates, Pharma Live: It’s Your Move captured the best of the city’s culture – culminating in neon ping pong tables, graffiti artists, and former Spice Girl, Mel C on the decks.

Novartis wanted to launch their new strategy and excite 530 colleagues for an office move to the capital. From Tube-style signage to bringing the Big Smoke’s foodie scene to delegates, Pharma Live: It’s Your Move captured the best of the city’s culture.

Workshops could be booked via the app, and participants were encouraged to spend time volunteering.

For the main space we recreated iconic London landmarks and designed a bespoke soundscape to set the tone, as street performers, living statues and buskers burst into life on satellite stages.

The grand finale saw delegates come together for an ‘unbossed’ awards dinner complete with neon ping pong tables, graffiti artists, and even former Spice Girl, Mel C on the decks.

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